{"id":4702,"date":"2025-11-19T09:30:39","date_gmt":"2025-11-19T12:30:39","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/?p=4702"},"modified":"2025-11-19T09:30:40","modified_gmt":"2025-11-19T12:30:40","slug":"como-aplicar-frete-gratis-na-sua-loja","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/como-aplicar-frete-gratis-na-sua-loja\/","title":{"rendered":"Como aplicar frete gr\u00e1tis na sua loja"},"content":{"rendered":"<p>Oferecer <strong>frete gr\u00e1tis<\/strong> \u00e9 uma \u00f3tima forma de incentivar novas compras e aumentar o ticket m\u00e9dio.<br>Na plataforma, h\u00e1 diferentes maneiras de aplicar essa condi\u00e7\u00e3o \u2014 e cada uma funciona de forma um pouco diferente no checkout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op\u00e7\u00f5es para frete gr\u00e1tis<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Promo\u00e7\u00e3o de Frete Fixo<\/h3>\n\n\n\n<p>Cria uma <strong>nova modalidade de frete no checkout<\/strong>, com valor e prazo fixos definidos por voc\u00ea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"448\" src=\"https:\/\/staging.facilita.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-23.png\" alt=\"\" class=\"wp-image-4703\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-23.png 711w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-23-300x189.png 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-23-18x12.png 18w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/figure>\n\n\n\n<p><strong>Como funciona:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9 criada uma op\u00e7\u00e3o de frete espec\u00edfica, com valor fixo (podendo ser <strong>R$ 0,00<\/strong>).<\/li>\n\n\n\n<li>Voc\u00ea define um <strong>prazo de entrega fixo<\/strong>, em dias \u00fateis.<\/li>\n\n\n\n<li>Os pedidos gerados nessa condi\u00e7\u00e3o entram com o <strong>frete promocional selecionado<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p><strong>Integra\u00e7\u00e3o:<\/strong><br>Como essa op\u00e7\u00e3o \u00e9 uma modalidade de frete separada, \u00e9 importante alinhar com o <strong>ERP<\/strong>, para garantir que o novo tipo de frete seja reconhecido corretamente.<\/p>\n\n\n\n<p><strong>Visibilidade no checkout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O <strong>nome da promo\u00e7\u00e3o<\/strong> aparece como uma <strong>op\u00e7\u00e3o de frete vis\u00edvel ao cliente<\/strong> durante a cota\u00e7\u00e3o.<\/li>\n\n\n\n<li>Isso ajuda a destacar o benef\u00edcio de forma imediata, por exemplo: \u201cFrete Gr\u00e1tis Expresso\u201d ou \u201cEntrega Promocional\u201d.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/staging.facilita.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47-1024x680.png\" alt=\"\" class=\"wp-image-4704\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47-1024x680.png 1024w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47-300x199.png 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47-768x510.png 768w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47-18x12.png 18w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/2025-10-20_15-47.png 1222w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Promo\u00e7\u00e3o de Desconto no Frete<\/h3>\n\n\n\n<p>Permite aplicar <strong>100% de desconto sobre o valor do frete<\/strong> usando o m\u00f3dulo de promo\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"350\" src=\"https:\/\/staging.facilita.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-26.png\" alt=\"\" class=\"wp-image-4710\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-26.png 689w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-26-300x152.png 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-26-18x9.png 18w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><\/figure>\n\n\n\n<p><strong>Como configurar a condi\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Defina regras para o atingimento da promo\u00e7\u00e3o (ex: valor m\u00ednimo, quantidade de itens no carrinho).<\/li>\n\n\n\n<li>Segmente conforme a campanha da loja. (ex: categoria, produto, marca ou faixa de CEP).<\/li>\n<\/ul>\n\n\n\n<p><strong>Como aparece para o cliente:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O nome de <strong>frete gr\u00e1tis n\u00e3o \u00e9 exibido como op\u00e7\u00e3o separada<\/strong> no c\u00e1lculo inicial.<\/li>\n\n\n\n<li>O <strong>desconto \u00e9 aplicado e mostrado apenas ap\u00f3s o cliente selecionar a op\u00e7\u00e3o de frete<\/strong> e o sistema calcular o valor \u2014 exibindo o desconto concedido.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 ideal para campanhas em que o frete gr\u00e1tis \u00e9 <strong>um benef\u00edcio surpresa<\/strong> ou condicionado ao valor da compra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/staging.facilita.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25-1024x355.png\" alt=\"\" class=\"wp-image-4709\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25-1024x355.png 1024w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25-300x104.png 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25-768x266.png 768w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25-18x6.png 18w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-25.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Tabelas de Frete<\/h3>\n\n\n\n<p>Permite configurar <strong>tabelas personalizadas<\/strong> com condi\u00e7\u00f5es espec\u00edficas por transportadora, regi\u00e3o ou peso.<\/p>\n\n\n\n<p><strong>Sugest\u00f5es de aplica\u00e7\u00e3o:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crie uma tabela de <strong>frete gr\u00e1tis para cada transportadora<\/strong> usada.<\/li>\n\n\n\n<li>Inclua somente as <strong>faixas de CEP<\/strong> onde a entrega \u00e9 mais vantajosa.<\/li>\n<\/ul>\n\n\n\n<p><strong>Exemplo:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No Sul, se os Correios forem mais econ\u00f4micos, crie uma transportadora chamada \u201cCorreios Frete Gr\u00e1tis\u201d.<\/li>\n\n\n\n<li>Em S\u00e3o Paulo, crie \u201cLoggi Frete Gr\u00e1tis\u201d para os CEPs da regi\u00e3o.<\/li>\n<\/ul>\n\n\n\n<p><strong>Dica:<\/strong><br>Se o custo variar conforme o peso, crie tabelas espec\u00edficas por faixa \u2014 isso garante <strong>mais controle e efici\u00eancia<\/strong> na aplica\u00e7\u00e3o do frete gr\u00e1tis.Por exemplo, se os Correios ficarem mais caros a partir de determinado peso, criar uma nova tabela para outra transportadora a partir dessa faixa.<\/p>\n\n\n\n<p><strong>Visibilidade no checkout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assim como na Promo\u00e7\u00e3o de Frete Fixo, o <strong>nome da tabela aparece diretamente como op\u00e7\u00e3o de frete<\/strong> no c\u00e1lculo.<\/li>\n\n\n\n<li>Isso facilita a comunica\u00e7\u00e3o imediata do benef\u00edcio, com nomes como \u201cFrete Gr\u00e1tis Sul\u201d ou \u201cFrete Gr\u00e1tis SP\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Frete Gr\u00e1tis configurado diretamente no gateway<\/h3>\n\n\n\n<p>Alguns gateways ou plataformas de gest\u00e3o de fretes, como a <strong>Intelipost<\/strong>, permitem aplicar regras de <strong>frete gr\u00e1tis diretamente nas configura\u00e7\u00f5es externas<\/strong>.<\/p>\n\n\n\n<p><strong>Como funciona:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As condi\u00e7\u00f5es de frete gr\u00e1tis s\u00e3o definidas <strong>dentro do gateway<\/strong>, conforme suas regras de entrega (ex: faixa de CEP, valor m\u00ednimo, transportadora etc.).<\/li>\n\n\n\n<li>No momento da cota\u00e7\u00e3o, o <strong>frete j\u00e1 \u00e9 retornado zerado<\/strong> para o cliente, conforme o c\u00e1lculo do gateway.<\/li>\n\n\n\n<li>A <strong>Uappi apenas recebe essas informa\u00e7\u00f5es<\/strong> via integra\u00e7\u00e3o \u2014 sem interferir nas regras ou valores definidos externamente.<\/li>\n<\/ul>\n\n\n\n<p><strong>Visibilidade no checkout:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O frete aparece <strong>zerado j\u00e1 na cota\u00e7\u00e3o<\/strong>, de acordo com o retorno do gateway.<\/li>\n\n\n\n<li>O <strong>nome e as condi\u00e7\u00f5es<\/strong> exibidas seguem o que foi configurado no sistema externo.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"304\" src=\"https:\/\/staging.facilita.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-24.png\" alt=\"\" class=\"wp-image-4705\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-24.png 517w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-24-300x176.png 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/10\/image-24-18x12.png 18w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n\n\n\n<p><strong>Importante:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A configura\u00e7\u00e3o e manuten\u00e7\u00e3o das regras de frete gr\u00e1tis devem ser feitas <strong>diretamente no gateway<\/strong>.<\/li>\n\n\n\n<li>A Uappi somente exibe os resultados enviados pela integra\u00e7\u00e3o, sem controle sobre os crit\u00e9rios aplicados.<\/li>\n<\/ul>\n\n\n\n<p>Cada uma dessas op\u00e7\u00f5es pode ser usada conforme a estrat\u00e9gia da sua loja e o tipo de campanha que deseja aplicar. Avalie qual atende melhor ao seu objetivo e, se precisar, consulte os tutoriais espec\u00edficos para configurar cada modalidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00favidas?<\/h3>\n\n\n\n<p>Para mais conte\u00fados sobre a plataforma Uappi, acesse o nosso <a href=\"http:\/\/helpcenter.uappi.com.br\/en\/\">Help Center<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Oferecer frete gr\u00e1tis \u00e9 uma \u00f3tima forma de incentivar novas compras e aumentar o ticket m\u00e9dio.Na plataforma, h\u00e1 diferentes maneiras de aplicar essa condi\u00e7\u00e3o \u2014 e cada uma funciona de forma um pouco diferente no checkout. Op\u00e7\u00f5es para frete gr\u00e1tis 1. Promo\u00e7\u00e3o de Frete Fixo Cria uma nova modalidade de frete no checkout, com valor [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21,79,74],"tags":[15,131,114,138],"modelo-negocio":[2,4,3,216,360],"plataforma":[361,5],"class_list":["post-4702","post","type-post","status-publish","format-standard","hentry","category-frete","category-geral","category-promocionais","tag-frete","tag-frete-gratis","tag-promocao","tag-tabelas-de-frete","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-marketplace","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como aplicar frete gr\u00e1tis na sua loja &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/como-aplicar-frete-gratis-na-sua-loja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como aplicar frete gr\u00e1tis na sua loja &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"Oferecer frete gr\u00e1tis \u00e9 uma \u00f3tima forma de incentivar novas compras e aumentar o ticket m\u00e9dio.Na plataforma, h\u00e1 diferentes maneiras de aplicar essa condi\u00e7\u00e3o \u2014 e cada uma funciona de forma um pouco diferente no checkout. Op\u00e7\u00f5es para frete gr\u00e1tis 1. 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