{"id":3425,"date":"2025-08-25T09:30:09","date_gmt":"2025-08-25T12:30:09","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/entenda-como-configurar-o-google-analytics-google-tag-manager-ads-e-google-merchant-center\/"},"modified":"2026-04-17T15:58:05","modified_gmt":"2026-04-17T18:58:05","slug":"entenda-como-configurar-o-google-analytics-google-tag-manager-ads-e-google-merchant-center","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/entenda-como-configurar-o-google-analytics-google-tag-manager-ads-e-google-merchant-center\/","title":{"rendered":"Entenda como configurar o Google Analytics, Google Tag Manager, Ads e Google Merchant Center"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong>Como fazer o setup de GA4 e GTM na Uappi?<\/strong><\/h3>\n\n\n\n<p>Esta \u00e9 a configura\u00e7\u00e3o inicial feita para que sua loja tenha o rastreamento e integra\u00e7\u00e3o com ferramentas essenciais de marketing e an\u00e1lise, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics (GA4)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Google Tag Manager (GTM)<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Google Ads<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Google Merchant Center<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Essas configura\u00e7\u00f5es s\u00e3o fundamentais para medir o desempenho da sua loja, acompanhar o comportamento dos usu\u00e1rios, configurar campanhas no Google Ads no futuro e garantir que tudo esteja pronto desde o go-live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cen\u00e1rios de Setup<\/strong><\/h3>\n\n\n\n<p>Existem dois tipos de setup poss\u00edveis, como exemplificado abaixo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Setup do zero<\/strong><\/h4>\n\n\n\n<p>Caso voc\u00ea ainda n\u00e3o possua um e-commerce ativo, recomendamos entrar em contato com a sua ag\u00eancia respons\u00e1vel para realizar o setup inicial ou, se preferir, buscar apoio com um de nossos parceiros especializados.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Setup por migra\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Feito quando o lojista <strong>j\u00e1 possui um e-commerce ativo<\/strong> e est\u00e1 migrando para a Uappi.<\/p>\n\n\n\n<p>Aqui, \u00e9 importante preservar o hist\u00f3rico e manter o funcionamento das ferramentas Google j\u00e1 utilizadas, respeitando o que j\u00e1 estava configurado anteriormente.&nbsp;<\/p>\n\n\n\n<p>Algumas a\u00e7\u00f5es ser\u00e3o feitas pelo time da Uappi, e <strong>outras ficam sob responsabilidade do lojista<\/strong>, especialmente no <strong>Google Merchant Center<\/strong>.<\/p>\n\n\n\n<p><strong>Importante: <\/strong>o acesso de administrador do Google Tag Manager e Analytics ser\u00e3o solicitados pela Uappi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que voc\u00ea (lojista) precisa fazer ap\u00f3s a migra\u00e7\u00e3o?<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Verificar e reivindicar o site no Google Merchant Center<\/strong><\/h3>\n\n\n\n<p>Ap\u00f3s a migra\u00e7\u00e3o de plataforma, o Google exige que voc\u00ea <strong>verifique novamente seu dom\u00ednio<\/strong>. Siga o passo a passo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Acesse o Google Merchant Center<br><\/li>\n\n\n\n<li>V\u00e1 em <strong><em>Informa\u00e7\u00f5es comerciais &gt; Confirmar loja online<\/em><\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>Insira a URL da sua nova loja (ex: https:\/\/uappi.com.br\/)<br><\/li>\n\n\n\n<li>Escolha a op\u00e7\u00e3o <strong><em>Adicionar uma tag HTML ao site<\/em><\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>Copie a <strong>hash<\/strong> (c\u00f3digo entre aspas) fornecida<br><\/li>\n\n\n\n<li>Volte \u00e0 plataforma Uappi:<br>\n<ul class=\"wp-block-list\">\n<li>V\u00e1 em <strong><em>Configura\u00e7\u00f5es<\/em><\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>Busque por <strong><em>Google Tag Verification<\/em><\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>Insira a hash no campo <em>\u201cTag de verifica\u00e7\u00e3o\u201d<\/em> (sem espa\u00e7os extras)<br><\/li>\n\n\n\n<li>Clique em <strong><em>Enviar<\/em><\/strong><strong><br><\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Aguarde alguns minutos<br><\/li>\n\n\n\n<li>Volte ao Merchant Center e clique em <strong><em>Verificar sua loja online<\/em>.<\/strong><\/li>\n<\/ol>\n\n\n\n<p><strong><em>Lembre-se:<\/em><\/strong> o reconhecimento da tag pode levar alguns minutos para funcionar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Cadastrar e monitorar o novo XML do feed de produtos<\/strong><\/h3>\n\n\n\n<p>Ao migrar para a Uappi, ser\u00e1 gerado um <strong>novo XML com os dados dos seus produtos<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea deve cadastrar esse novo XML no Google Merchant Center<br><\/li>\n\n\n\n<li>Acompanhe a aprova\u00e7\u00e3o dos produtos ap\u00f3s o envio<br><\/li>\n\n\n\n<li>Caso algum item n\u00e3o seja aprovado, entre em contato com o time de implanta\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>  Saiba como criar e entender o XML da sua loja: <a href=\"https:\/\/facilita.wapstore.com.br\/base-de-conhecimento\/o-que-e-o-xml-e-qual-e-sua-utilidade-na-wap-store\/\">&nbsp;o que \u00e9 o XML e qual \u00e9 sua utilidade na Uappi?<\/a><\/p>\n\n\n\n<p><strong>3. Revisar as campanhas ativas no Google Ads<\/strong><\/p>\n\n\n\n<p>A mudan\u00e7a de plataforma pode gerar mudan\u00e7as nos produtos (IDs, t\u00edtulos, descri\u00e7\u00f5es). Por isso:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revise os <strong>grupos de fichas de produto<\/strong> nas campanhas de Performance Max<br><\/li>\n\n\n\n<li>Garanta que todos os produtos importantes estejam sendo anunciados corretamente.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Importante lembrar:<\/strong><\/h3>\n\n\n\n<p>Os ajustes futuros nas contas Google ficam sob a responsabilidade do lojista, ou da ag\u00eancia respons\u00e1vel pela loja.<\/p>\n\n\n\n<p>Isso inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>altera\u00e7\u00f5es no feed XML;<br><\/li>\n\n\n\n<li>gerenciamento de campanhas Google Ads;<br><\/li>\n\n\n\n<li>atualiza\u00e7\u00f5es nas contas do Google Analytics e Merchant Center.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Integra\u00e7\u00e3o com Google Merchant Center via API<\/h2>\n\n\n\n<p>A Uappi permite a integra\u00e7\u00e3o com o <strong>Google Merchant Center via API<\/strong>, realizada diretamente pelo <strong>Hub de integra\u00e7\u00f5es<\/strong> da plataforma. Essa conex\u00e3o \u00e9 respons\u00e1vel por vincular o canal ao Merchant Center e permitir a sincroniza\u00e7\u00e3o de informa\u00e7\u00f5es com o Google.<\/p>\n\n\n\n<p>\u26a0\ufe0f Todo o processo est\u00e1 sujeito \u00e0s <strong>valida\u00e7\u00f5es, pol\u00edticas e regras do Google<\/strong>. Bloqueios, recusas ou erros de conex\u00e3o normalmente est\u00e3o relacionados a permiss\u00f5es, configura\u00e7\u00e3o da conta ou pol\u00edticas do Merchant Center \u2014 e n\u00e3o a falhas da Uappi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Como funciona a conex\u00e3o pelo Hub<\/h3>\n\n\n\n<p>Ao acessar a integra\u00e7\u00e3o do <strong>Google Merchant Center<\/strong> no Hub, voc\u00ea dever\u00e1 preencher ou validar as seguintes informa\u00e7\u00f5es:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Credenciais<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ambiente<\/strong>*: selecionar se a integra\u00e7\u00e3o ser\u00e1 realizada em <strong>Produ\u00e7\u00e3o<\/strong> ou <strong>Homologa\u00e7\u00e3o<\/strong>;<\/li>\n\n\n\n<li><strong>Merchant ID<\/strong>: campo <strong>preenchido automaticamente<\/strong> ap\u00f3s a conex\u00e3o bem-sucedida com a conta Google.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">A\u00e7\u00f5es do Canal<\/h3>\n\n\n\n<p>Para que a integra\u00e7\u00e3o funcione corretamente, \u00e9 necess\u00e1rio realizar a <strong>Autoriza\u00e7\u00e3o de Acesso<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O acesso do <strong>wap.connect<\/strong> precisa ser autorizado na conta do Google Merchant Center;<\/li>\n\n\n\n<li>Durante a autentica\u00e7\u00e3o, o Google exibir\u00e1 uma tela solicitando permiss\u00f5es de acesso;<\/li>\n\n\n\n<li>Todas as permiss\u00f5es devem ser aceitas para que a conex\u00e3o seja conclu\u00edda.<\/li>\n<\/ul>\n\n\n\n<p>Ap\u00f3s a autoriza\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os campos <strong>Token de acesso<\/strong> e <strong>C\u00f3digo da loja<\/strong> ser\u00e3o <strong>preenchidos automaticamente<\/strong>;<\/li>\n\n\n\n<li>O bot\u00e3o <strong>\u201cTestar integra\u00e7\u00e3o\u201d<\/strong> poder\u00e1 ser utilizado para validar se o canal est\u00e1 ativo e conectado corretamente.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Passo a passo para integrar com o Google Merchant Center<\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Acesse o <strong>Hub de integra\u00e7\u00f5es<\/strong> no painel da Uappi;<\/li>\n\n\n\n<li>Em Configura\u00e7\u00f5es &gt; Canais &gt; Novo Canal;<\/li>\n\n\n\n<li>Em Tipo de Canal, selecione a op\u00e7\u00e3o M\u00eddia, e em Canal de M\u00eddia a op\u00e7\u00e3o Merchant Center;<\/li>\n\n\n\n<li>Retorne a tela anterior e localize o canal para preencher as configura\u00e7\u00f5es;<\/li>\n\n\n\n<li>Selecione o <strong>Ambiente<\/strong> (Produ\u00e7\u00e3o ou Homologa\u00e7\u00e3o);<\/li>\n\n\n\n<li>Clique em <strong>Autorizar acesso<\/strong>;<\/li>\n\n\n\n<li>Fa\u00e7a login com a conta Google que possui acesso administrativo ao Merchant Center;<\/li>\n\n\n\n<li>Aceite todas as permiss\u00f5es solicitadas;<\/li>\n\n\n\n<li>Aguarde o preenchimento autom\u00e1tico dos campos <strong>Merchant ID<\/strong>, <strong>Token de acesso<\/strong> e <strong>C\u00f3digo da loja<\/strong>;<\/li>\n\n\n\n<li>Clique em <strong>Testar integra\u00e7\u00e3o<\/strong> para confirmar a conex\u00e3o.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Poss\u00edveis erros durante a integra\u00e7\u00e3o<\/h3>\n\n\n\n<p>Durante o processo de conex\u00e3o ou valida\u00e7\u00e3o, podem ocorrer alguns erros comuns. Abaixo est\u00e3o os principais cen\u00e1rios e como trat\u00e1-los:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Permiss\u00e3o negada ou acesso n\u00e3o autorizado<\/strong><br>Verifique se a conta Google utilizada possui acesso administrativo ao Merchant Center e se todas as permiss\u00f5es foram aceitas durante a autoriza\u00e7\u00e3o.<\/li>\n\n\n\n<li><strong>Merchant ID n\u00e3o preenchido<\/strong><br>Indica que a autoriza\u00e7\u00e3o n\u00e3o foi conclu\u00edda corretamente. Refa\u00e7a o processo de autentica\u00e7\u00e3o e autoriza\u00e7\u00e3o do canal.<\/li>\n\n\n\n<li><strong>Erro ao testar integra\u00e7\u00e3o<\/strong><br>Pode estar relacionado a:\n<ul class=\"wp-block-list\">\n<li>Conta do Merchant Center suspensa;<\/li>\n\n\n\n<li>Pend\u00eancias de configura\u00e7\u00e3o no Google Merchant Center;<\/li>\n\n\n\n<li>Viola\u00e7\u00e3o de pol\u00edticas do Google.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Conta ou loja n\u00e3o encontrada<\/strong><br>Confirme se a conta Google utilizada realmente possui um Merchant Center ativo e vinculado.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">Responsabilidade pelo setup<\/h3>\n\n\n\n<p>A Uappi disponibiliza em seu painel os campos necess\u00e1rios para a conex\u00e3o com as contas Google, incluindo o local para inser\u00e7\u00e3o das credenciais e a autoriza\u00e7\u00e3o de acesso.<\/p>\n\n\n\n<p>No entanto, a <strong>configura\u00e7\u00e3o e o setup da integra\u00e7\u00e3o n\u00e3o s\u00e3o realizados pela Uappi<\/strong>.<br>Todo o processo de configura\u00e7\u00e3o deve ser executado pela <strong>ag\u00eancia respons\u00e1vel ou pelo time t\u00e9cnico do cliente<\/strong>, seguindo o passo a passo de configura\u00e7\u00e3o do Google suas diretrizes.<\/p>\n\n\n\n<p>A Uappi atua apenas como <strong>intermediadora da conex\u00e3o<\/strong>, oferecendo a infraestrutura para integra\u00e7\u00e3o, sem realizar ajustes, valida\u00e7\u00f5es ou configura\u00e7\u00f5es diretamente na conta Google do cliente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00favidas?<\/strong><\/h3>\n\n\n\n<p>Se precisar de ajuda com a plataforma, acesse mais conte\u00fados na nossa<a href=\"https:\/\/facilita.uappi.com.br\"> Central de Ajuda<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Como fazer o setup de GA4 e GTM na Uappi? 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