{"id":3355,"date":"2025-08-25T09:30:04","date_gmt":"2025-08-25T12:30:04","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/checkout\/"},"modified":"2026-01-15T11:16:27","modified_gmt":"2026-01-15T14:16:27","slug":"checkout","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/checkout\/","title":{"rendered":"Checkout"},"content":{"rendered":"<h2 class=\"wp-block-heading\">O que \u00e9?<\/h2>\n\n\n\n<p>O checkout \u00e9 um termo que define o <strong>momento de finaliza\u00e7\u00e3o das compras<\/strong>, composto pela identifica\u00e7\u00e3o do cliente, endere\u00e7o de entrega e pagamento.<\/p>\n\n\n\n<p>Ou seja, \u00e9 uma parte muito importante da loja, que precisa ser otimizada para <strong>evitar abandono de carrinho.<\/strong><\/p>\n\n\n\n<p>Considerando os pontos acima e sabendo que se trata de um espa\u00e7o diretamente ligado \u00e0 venda,<strong> a Uappi oferece ferramentas que podem ser \u00fateis,<\/strong> como as mostradas abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ferramentas para melhorar as vendas atrav\u00e9s do checkout<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Upsell<\/h3>\n\n\n\n<p>\u00c9 uma forma de criar promo\u00e7\u00f5es e determinar regras para a exibi\u00e7\u00e3o de um desconto, como em produtos ou valor m\u00ednimo no carrinho. O Upsell \u00e9 o que permite o impacto para o cliente no momento final e decisivo da compra, mostrando produtos com desconto no checkout.<\/p>\n\n\n\n<p>Para voc\u00ea entender melhor, o Upsell funciona como as g\u00f4ndolas que existem pr\u00f3ximas ao caixa de um supermercado, s\u00e3o ofertas de produtos que o cliente n\u00e3o compraria, mas com uma boa oferta naquele momento final, ele acaba comprando.<\/p>\n\n\n\n<p>Assim, permite um<strong> aumento do ticket m\u00e9dio<\/strong>, oferecendo ao cliente itens no momento em que ele est\u00e1 mais propenso a realizar a compra, o checkout.&nbsp;<\/p>\n\n\n\n<p>Aprenda a configurar o Upsell <a href=\"https:\/\/facilita.uappi.com.br\/base-de-conhecimento\/use-o-upsell-na-sua-loja\/\">clicando <\/a><a href=\"https:\/\/facilita.wapstore.com.br\/base-de-conhecimento\/use-o-upsell-na-sua-loja\/\">aqui<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boas op\u00e7\u00f5es de frete<\/h3>\n\n\n\n<p>Existem diversos fatores que determinam a escolha do cliente sobre as lojas que deseja comprar, sendo preciso considerar esses pontos para ser competitivo e vender mais, agradando o cliente.&nbsp;<\/p>\n\n\n\n<p>Os principais fatores de decis\u00e3o s\u00e3o:<strong> o valor do frete e o tempo de entrega.<\/strong> Ser competitivo em ambos trar\u00e1 um <strong>aumento na convers\u00e3o<\/strong>.<\/p>\n\n\n\n<p>Com o e-commerce crescendo cada vez mais, existem diversas op\u00e7\u00f5es para o cliente escolher. Pensando nisso, o lojista deve <strong>oferecer as melhores condi\u00e7\u00f5es de <a href=\"https:\/\/facilita.uappi.com.br\/base-de-conhecimento\/frete\/\">frete<\/a> poss\u00edveis<\/strong>, que pode ser feito com ferramentas da Uappi.<\/p>\n\n\n\n<p>Entenda como oferecer frete gr\u00e1tis, <a href=\"https:\/\/facilita.uappi.com.br\/base-de-conhecimento\/como-dar-frete-gratis-no-meu-site\/\">clicando aqui.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00favidas?<\/h2>\n\n\n\n<p>Para ver mais conte\u00fados sobre a plataforma da Uappi, acesse nossa <a href=\"https:\/\/facilita.uappi.com.br\/\">central de ajuda<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9? O checkout \u00e9 um termo que define o momento de finaliza\u00e7\u00e3o das compras, composto pela identifica\u00e7\u00e3o do cliente, endere\u00e7o de entrega e pagamento. Ou seja, \u00e9 uma parte muito importante da loja, que precisa ser otimizada para evitar abandono de carrinho. Considerando os pontos acima e sabendo que se trata de um [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,79],"tags":[10,73,51],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3355","post","type-post","status-publish","format-standard","hentry","category-checkout","category-geral","tag-checkout","tag-plataforma","tag-uappi","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Checkout &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/checkout\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Checkout &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9? 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