{"id":3322,"date":"2025-08-25T09:30:00","date_gmt":"2025-08-25T12:30:00","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/modelo-de-negocio\/"},"modified":"2026-01-15T11:14:14","modified_gmt":"2026-01-15T14:14:14","slug":"modelo-de-negocio","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/modelo-de-negocio\/","title":{"rendered":"Modelo de neg\u00f3cio"},"content":{"rendered":"<h2 class=\"wp-block-heading\">O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os modelos de neg\u00f3cios s\u00e3o mais do que somente a forma de vender, eles tamb\u00e9m<strong> fazem parte dos valores e miss\u00e3o da empresa, fundamentando toda a estrutura de cria\u00e7\u00e3o e entrega<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo assim, a escolha do modelo de neg\u00f3cio para a sua empresa<strong> precisa ser feita conforme os seus objetivos e a maneira de trabalhar da sua loja virtual<\/strong>. A partir disso, voc\u00ea estrutura o resto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entenda os modelos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">B2B (business-to-business)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O B2B \u00e9 um modelo de neg\u00f3cio para empresas que fazem transa\u00e7\u00f5es comerciais com outras. Sendo assim, se trata de a\u00e7\u00f5es comerciais entre pessoas jur\u00eddicas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2C (business-to-consumer)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trata-se do modelo mais comum e conhecido, \u00e9 praticado quando a empresa realiza as a\u00e7\u00f5es comerciais diretamente com o consumidor final, sem necessidade de intermedi\u00e1rios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2B2C (business-to-business-to-consumer)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O business-to-business-to-consumer (B2B2C) \u00e9 um modelo de e-commerce em que a empresa vende diretamente ao consumidor, mas a venda \u00e9 facilitada por outro neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ferramentas que auxiliam no dia a dia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seja qual for o modelo de neg\u00f3cio escolhido por voc\u00ea para a sua loja, a Uappi possui diversas funcionalidades que facilitam a gest\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de configura\u00e7\u00f5es pr\u00f3prias, voc\u00ea tamb\u00e9m pode usar as ferramentas promocionais e de monitoramento a seu favor para vender mais e levar o melhor para o seu p\u00fablico-alvo, independente do modelo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No m\u00f3dulo de<strong> \u201cApps\u201d,<\/strong> voc\u00ea pode buscar pela se\u00e7\u00e3o de <strong>\u201cModelo de neg\u00f3cio\u201d,<\/strong> onde se encontram as configura\u00e7\u00f5es referentes a esse ponto.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/AK03ABBhskcr2qRkdiQ7DldoB7d5XaRvGp0guxRg2ln74ii4Ft8rMKSfSuMzWf5ztmF4HcFeoqaSCwb6WC8uGHjabDMz1fp2b8DVcl8ZpxYitPYFHD-ktmSTEcJkbSmT29pTLC2-ne_xFGOGdrdeves\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 nessa configura\u00e7\u00e3o que voc\u00ea consegue alterar o modelo de neg\u00f3cio definido para a sua loja, como no exemplo abaixo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/BuZgKbJSOiSdgdp5ragM6YS4PbMS3NP0PIhO5JGaY3RpjwAAzCrPGA-a8RDzzr1O3vZ6A56Po-iymIsZtkZS6XuUYbUMU5ou-WcrjUVJu3pGWOXR66sgv26uCRulazJ4ZjmS_1z0LbDknIHzJPpb9QU\" alt=\"\" style=\"width:576px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00favidas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para ver mais conte\u00fados sobre a plataforma da Uappi, acesse nossa <a href=\"https:\/\/facilita.uappi.com.br\/\">central de ajuda<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>O que \u00e9? Os modelos de neg\u00f3cios s\u00e3o mais do que somente a forma de vender, eles tamb\u00e9m fazem parte dos valores e miss\u00e3o da empresa, fundamentando toda a estrutura de cria\u00e7\u00e3o e entrega.\u00a0 Sendo assim, a escolha do modelo de neg\u00f3cio para a sua empresa precisa ser feita conforme os seus objetivos e a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[274,258,295,275,73,51],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3322","post","type-post","status-publish","format-standard","hentry","category-geral","tag-b2b","tag-b2b2c","tag-b2c","tag-modelo-de-negocio","tag-plataforma","tag-uappi","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Modelo de neg\u00f3cio &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/modelo-de-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modelo de neg\u00f3cio &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"O que \u00e9? Os modelos de neg\u00f3cios s\u00e3o mais do que somente a forma de vender, eles tamb\u00e9m fazem parte dos valores e miss\u00e3o da empresa, fundamentando toda a estrutura de cria\u00e7\u00e3o e entrega.\u00a0 Sendo assim, a escolha do modelo de neg\u00f3cio para a sua empresa precisa ser feita conforme os seus objetivos e a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/helpcenter.uappi.com.br\/en\/modelo-de-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Uappi Helpcenter\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T14:14:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lh5.googleusercontent.com\/AK03ABBhskcr2qRkdiQ7DldoB7d5XaRvGp0guxRg2ln74ii4Ft8rMKSfSuMzWf5ztmF4HcFeoqaSCwb6WC8uGHjabDMz1fp2b8DVcl8ZpxYitPYFHD-ktmSTEcJkbSmT29pTLC2-ne_xFGOGdrdeves\" \/>\n<meta name=\"author\" content=\"Uappi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Uappi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/\"},\"author\":{\"name\":\"Uappi\",\"@id\":\"https:\/\/helpcenter.uappi.com.br\/#\/schema\/person\/309b61cd2044a75c3b274119715a3898\"},\"headline\":\"Modelo de neg\u00f3cio\",\"datePublished\":\"2025-08-25T12:30:00+00:00\",\"dateModified\":\"2026-01-15T14:14:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/\"},\"wordCount\":306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/helpcenter.uappi.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lh5.googleusercontent.com\/AK03ABBhskcr2qRkdiQ7DldoB7d5XaRvGp0guxRg2ln74ii4Ft8rMKSfSuMzWf5ztmF4HcFeoqaSCwb6WC8uGHjabDMz1fp2b8DVcl8ZpxYitPYFHD-ktmSTEcJkbSmT29pTLC2-ne_xFGOGdrdeves\",\"keywords\":[\"B2B\",\"B2B2C\",\"B2C\",\"Modelo de neg\u00f3cio\",\"Plataforma\",\"uappi\"],\"articleSection\":[\"Geral\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/\",\"url\":\"https:\/\/helpcenter.uappi.com.br\/modelo-de-negocio\/\",\"name\":\"Modelo de neg\u00f3cio &#8211; 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