{"id":3313,"date":"2025-08-25T09:29:58","date_gmt":"2025-08-25T12:29:58","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/use-banners-na-black-friday-estrategicamente\/"},"modified":"2026-01-15T11:07:56","modified_gmt":"2026-01-15T14:07:56","slug":"use-banners-na-black-friday-estrategicamente","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/use-banners-na-black-friday-estrategicamente\/","title":{"rendered":"Use banners na black friday estrategicamente"},"content":{"rendered":"<p>A <strong>Black Friday<\/strong> \u00e9 uma das datas mais importantes para o e-commerce, e utilizar os banners da forma correta pode impactar diretamente nos resultados da sua loja. Al\u00e9m de atrair a aten\u00e7\u00e3o do cliente, os banners ajudam a transmitir mensagens promocionais de forma clara e estrat\u00e9gica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A import\u00e2ncia do design<\/h2>\n\n\n\n<p>O design \u00e9 parte fundamental da experi\u00eancia do cliente. Pesquisas conduzidas por Elizabeth Sillence mostram que, em <strong>94% dos casos<\/strong>, a primeira impress\u00e3o de um site est\u00e1 ligada diretamente ao design.<\/p>\n\n\n\n<p>Al\u00e9m disso, cerca de <strong>88% dos usu\u00e1rios n\u00e3o retornam a um site<\/strong> depois de uma experi\u00eancia negativa. Investir em um bom design garante que sua loja ofere\u00e7a credibilidade e n\u00e3o perca vendas importantes durante a Black Friday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e9gias para banners na Black Friday<\/h2>\n\n\n\n<p>Durante a data, \u00e9 essencial alinhar todos os aspectos da loja com a mesma identidade visual e objetivos estrat\u00e9gicos. Alguns pontos principais s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comunica\u00e7\u00e3o assertiva e clara das vantagens para os clientes.<\/li>\n\n\n\n<li>Coer\u00eancia entre a comunica\u00e7\u00e3o visual da marca e o visual da Black Friday.<\/li>\n\n\n\n<li>Garantia de boa legibilidade em conte\u00fados adaptados a <strong>temas escuros<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Principais cuidados ao criar banners<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Leiturabilidade e contraste<\/h3>\n\n\n\n<p>\u00c9 preciso pensar no contraste, cores, tamanho, espa\u00e7amento e propor\u00e7\u00f5es. Esses elementos s\u00e3o cruciais para garantir que o banner seja leg\u00edvel e atrativo.<\/p>\n\n\n\n<p>Fundos escuros oferecem maior versatilidade para destacar cores complementares e transmitir modernidade. Utilize ferramentas como o <strong>Contrast Checker<\/strong> para verificar a legibilidade do design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ambiente e posicionamento<\/h3>\n\n\n\n<p>Os hor\u00e1rios de maior acesso durante a Black Friday costumam ser <strong>entre 23h de quinta e 3h da manh\u00e3 de sexta<\/strong>. O uso de temas escuros \u00e9 mais agrad\u00e1vel visualmente nesse per\u00edodo e est\u00e1 em sintonia com a identidade da data.<\/p>\n\n\n\n<p>Ainda assim, o posicionamento da marca deve ser considerado. Analise se o estilo preto e cinza realmente se adequa ao seu neg\u00f3cio antes de aplic\u00e1-lo.<\/p>\n\n\n\n<p>Na home, <strong>banners est\u00e1ticos<\/strong> s\u00e3o indispens\u00e1veis, j\u00e1 que os clientes acessam o site esperando encontrar comunica\u00e7\u00f5es de Black Friday logo no primeiro clique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boas pr\u00e1ticas com Call To Action (CTA)<\/h3>\n\n\n\n<p>Um <strong>bot\u00e3o de CTA bem estruturado<\/strong> aumenta as chances de convers\u00e3o. Ele deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ter destaque no layout do banner.<\/li>\n\n\n\n<li>Estar coerente com a identidade da marca.<\/li>\n\n\n\n<li>Conduzir o cliente diretamente para a categoria ou produto em promo\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00favidas?<\/h2>\n\n\n\n<p>Acesse nossa <a href=\"http:\/\/helpcenter.uappi.com.br\/en\/\">Central de Ajuda<\/a> para ver mais conte\u00fados sobre a Uappi.<\/p>","protected":false},"excerpt":{"rendered":"<p>A Black Friday \u00e9 uma das datas mais importantes para o e-commerce, e utilizar os banners da forma correta pode impactar diretamente nos resultados da sua loja. Al\u00e9m de atrair a aten\u00e7\u00e3o do cliente, os banners ajudam a transmitir mensagens promocionais de forma clara e estrat\u00e9gica. A import\u00e2ncia do design O design \u00e9 parte fundamental [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[8,180,73,51],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3313","post","type-post","status-publish","format-standard","hentry","category-geral","tag-banners","tag-black-friday","tag-plataforma","tag-uappi","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use banners na black friday estrategicamente &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/use-banners-na-black-friday-estrategicamente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use banners na black friday estrategicamente &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"A Black Friday \u00e9 uma das datas mais importantes para o e-commerce, e utilizar os banners da forma correta pode impactar diretamente nos resultados da sua loja. 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