{"id":3202,"date":"2025-08-25T09:29:51","date_gmt":"2025-08-25T12:29:51","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/use-o-upsell-na-sua-loja\/"},"modified":"2025-11-28T09:04:14","modified_gmt":"2025-11-28T12:04:14","slug":"use-o-upsell-na-sua-loja","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/use-o-upsell-na-sua-loja\/","title":{"rendered":"Use o Upsell na sua loja"},"content":{"rendered":"<p>O <strong>Upsell<\/strong> \u00e9 uma estrat\u00e9gia para oferecer promo\u00e7\u00f5es personalizadas e exibir descontos em momentos estrat\u00e9gicos, como no checkout. Dessa forma, o cliente \u00e9 impactado no momento final e decisivo da compra.<\/p>\n\n\n\n<p>Al\u00e9m disso, \u00e9 poss\u00edvel aplicar segmenta\u00e7\u00f5es para que determinadas ofertas sejam exibidas apenas quando certos produtos estiverem no carrinho, aumentando as chances de convers\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Configura\u00e7\u00e3o inicial do Upsell<\/h2>\n\n\n\n<p>Antes de criar uma promo\u00e7\u00e3o de Upsell, \u00e9 necess\u00e1rio ativar o recurso. Para isso, acesse: <strong><em>Configura\u00e7\u00f5es > M\u00f3dulos > Upsell<\/em><\/strong>.<\/p>\n\n\n\n<p>Nesta p\u00e1gina, ative o campo de <strong>M\u00faltiplas ofertas<\/strong> e defina a <strong>ordena\u00e7\u00e3o padr\u00e3o<\/strong> em que o Upsell ser\u00e1 exibido no checkout.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Criando um novo Upsell<\/h2>\n\n\n\n<p>Para criar uma nova oferta, siga o caminho: <strong><em>Promocionais > Upsell<\/em><\/strong><\/p>\n\n\n\n<p>No painel, \u00e9 poss\u00edvel visualizar, editar ou criar novos itens. Clique em <strong>Novo Upsell<\/strong> e preencha os campos solicitados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informa\u00e7\u00f5es gerais<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00edtulo, data e status:<\/strong> defina os dados b\u00e1sicos da promo\u00e7\u00e3o. Caso ative o campo <strong>Fim indeterminado<\/strong>, a promo\u00e7\u00e3o ficar\u00e1 ativa at\u00e9 ser desativada manualmente.<\/li>\n\n\n\n<li><strong>Sele\u00e7\u00e3o de produtos:<\/strong> busque os itens pelo SKU e configure atributos ou quantidades que poder\u00e3o ser selecionados pelo cliente.<\/li>\n\n\n\n<li><strong>Exibi\u00e7\u00e3o no checkout:<\/strong> personalize t\u00edtulo, descri\u00e7\u00e3o, texto do bot\u00e3o e local de exibi\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Etapas de exibi\u00e7\u00e3o no checkout<\/h3>\n\n\n\n<p>O sistema permite definir em qual etapa do checkout o Upsell ser\u00e1 exibido, oferecendo cinco op\u00e7\u00f5es de posicionamento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Regras do Upsell<\/h3>\n\n\n\n<p>As regras determinam quando a promo\u00e7\u00e3o ser\u00e1 aplicada. \u00c9 poss\u00edvel configurar com base em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Valor total do carrinho<\/li>\n\n\n\n<li>Quantidade de itens no carrinho<\/li>\n<\/ul>\n\n\n\n<p>Basta inserir os valores que ativar\u00e3o a regra.<\/p>\n\n\n\n<p>Importante: clique em <strong>Enviar<\/strong> para salvar as configura\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmenta\u00e7\u00f5es e brinde<\/h2>\n\n\n\n<p>Durante a cria\u00e7\u00e3o ou edi\u00e7\u00e3o de um Upsell, \u00e9 poss\u00edvel aplicar segmenta\u00e7\u00f5es para limitar sua exibi\u00e7\u00e3o com base em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clientes<\/li>\n\n\n\n<li>Categorias<\/li>\n\n\n\n<li>Landing pages<\/li>\n\n\n\n<li>Marcas<\/li>\n\n\n\n<li>Produtos<\/li>\n\n\n\n<li>Lista de compras<\/li>\n<\/ul>\n\n\n\n<p>Tamb\u00e9m \u00e9 poss\u00edvel oferecer brindes no checkout. Para isso, acesse a aba <strong>Brinde<\/strong> ao configurar o Upsell e vincule o produto desejado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ordenando a exibi\u00e7\u00e3o das ofertas<\/h2>\n\n\n\n<p>No m\u00f3dulo de Upsell existe uma ferramenta que permite organizar manualmente a ordem das ofertas. Basta arrastar os itens para a posi\u00e7\u00e3o desejada em cada local de exibi\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00favidas?<\/h2>\n\n\n\n<p>Para ver mais conte\u00fados sobre a plataforma da Uappi, acesse nossa <a href=\"https:\/\/facilita.uappi.com.br\">Central de Ajuda<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Upsell \u00e9 uma estrat\u00e9gia para oferecer promo\u00e7\u00f5es personalizadas e exibir descontos em momentos estrat\u00e9gicos, como no checkout. Dessa forma, o cliente \u00e9 impactado no momento final e decisivo da compra. Al\u00e9m disso, \u00e9 poss\u00edvel aplicar segmenta\u00e7\u00f5es para que determinadas ofertas sejam exibidas apenas quando certos produtos estiverem no carrinho, aumentando as chances de convers\u00e3o. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,74],"tags":[73,75,51,163],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3202","post","type-post","status-publish","format-standard","hentry","category-configuracao","category-promocionais","tag-plataforma","tag-promocionais","tag-uappi","tag-upsell","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use o Upsell na sua loja &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/use-o-upsell-na-sua-loja\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use o Upsell na sua loja &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"O Upsell \u00e9 uma estrat\u00e9gia para oferecer promo\u00e7\u00f5es personalizadas e exibir descontos em momentos estrat\u00e9gicos, como no checkout. Dessa forma, o cliente \u00e9 impactado no momento final e decisivo da compra. Al\u00e9m disso, \u00e9 poss\u00edvel aplicar segmenta\u00e7\u00f5es para que determinadas ofertas sejam exibidas apenas quando certos produtos estiverem no carrinho, aumentando as chances de convers\u00e3o. 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