{"id":3159,"date":"2025-08-25T09:29:48","date_gmt":"2025-08-25T12:29:48","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/newsletter-entenda-como-funciona\/"},"modified":"2025-11-28T08:52:30","modified_gmt":"2025-11-28T11:52:30","slug":"newsletter-entenda-como-funciona","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/newsletter-entenda-como-funciona\/","title":{"rendered":"Newsletter: entenda como funciona"},"content":{"rendered":"<p>A <strong>newsletter<\/strong> \u00e9 um boletim informativo cujo objetivo \u00e9 enviar novidades e promo\u00e7\u00f5es por e-mail marketing aos clientes que se cadastrarem em seu e-commerce.<\/p>\n\n\n\n<p>Na plataforma, esse recurso re\u00fane todos os contatos inscritos, permitindo aplicar filtros, ordenar a lista e at\u00e9 exportar relat\u00f3rios para apoiar as estrat\u00e9gias de marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acessando o m\u00f3dulo<\/h2>\n\n\n\n<p>O caminho para acessar a ferramenta \u00e9: <strong><em>Intera\u00e7\u00f5es > Newsletter<\/em><\/strong>.<\/p>\n\n\n\n<p>O painel exibir\u00e1 a lista de todos os clientes cadastrados na newsletter, com as op\u00e7\u00f5es de filtros e gerenciamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como o cliente se cadastra na newsletter?<\/h2>\n\n\n\n<p>Ao realizar o cadastro no site, o cliente pode escolher se deseja receber novidades e promo\u00e7\u00f5es por e-mail.<\/p>\n\n\n\n<p>Dependendo do layout adotado no e-commerce, podem existir campos espec\u00edficos para o cadastro de newsletter.<\/p>\n\n\n\n<p>Caso o cliente n\u00e3o selecione a op\u00e7\u00e3o de receber novidades, o e-mail dele ser\u00e1 registrado normalmente no m\u00f3dulo. Nesse caso, a informa\u00e7\u00e3o <strong>\u201cAssinou newsletter (opt in)\u201d<\/strong> ficar\u00e1 marcada como <strong>\u201cn\u00e3o\u201d<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gerenciando as newsletters<\/h2>\n\n\n\n<p>A plataforma oferece diferentes ferramentas de gest\u00e3o que ajudam a organizar e analisar os cadastros de newsletter. Confira as principais:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nova newsletter<\/h3>\n\n\n\n<p>Permite cadastrar manualmente um cliente no m\u00f3dulo, ideal para casos de vendas em lojas f\u00edsicas ou quando o consumidor solicita o recebimento de novidades sem ter feito o cadastro direto no e-commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Filtro por data<\/h3>\n\n\n\n<p>Exibe apenas os contatos que se inscreveram em determinado per\u00edodo. Essa fun\u00e7\u00e3o \u00e9 \u00fatil para medir resultados em a\u00e7\u00f5es espec\u00edficas, como promo\u00e7\u00f5es sazonais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Filtro por evento<\/h3>\n\n\n\n<p>Permite visualizar os cadastros realizados em eventos espec\u00edficos, como Black Friday. Para isso, \u00e9 necess\u00e1rio que o evento esteja previamente configurado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ordenar lista<\/h3>\n\n\n\n<p>A listagem pode ser organizada por nome, e-mail ou data, em ordem crescente ou decrescente, facilitando a consulta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Exportando relat\u00f3rio<\/h3>\n\n\n\n<p>\u00c9 poss\u00edvel exportar a listagem filtrada em formato <strong>.txt<\/strong>, gerando relat\u00f3rios pr\u00e1ticos para acompanhamento e an\u00e1lise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00favidas?<\/h2>\n\n\n\n<p>Para mais informa\u00e7\u00f5es sobre a plataforma da Uappi, acesse a <a href=\"https:\/\/facilita.uappi.com.br\">Central de Ajuda<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>A newsletter \u00e9 um boletim informativo cujo objetivo \u00e9 enviar novidades e promo\u00e7\u00f5es por e-mail marketing aos clientes que se cadastrarem em seu e-commerce. Na plataforma, esse recurso re\u00fane todos os contatos inscritos, permitindo aplicar filtros, ordenar a lista e at\u00e9 exportar relat\u00f3rios para apoiar as estrat\u00e9gias de marketing. Acessando o m\u00f3dulo O caminho para [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[116],"tags":[117,119,73,51],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3159","post","type-post","status-publish","format-standard","hentry","category-interacoes","tag-interacoes","tag-newsletter","tag-plataforma","tag-uappi","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Newsletter: entenda como funciona &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/newsletter-entenda-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsletter: entenda como funciona &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"A newsletter \u00e9 um boletim informativo cujo objetivo \u00e9 enviar novidades e promo\u00e7\u00f5es por e-mail marketing aos clientes que se cadastrarem em seu e-commerce. 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