{"id":3126,"date":"2025-08-25T09:29:46","date_gmt":"2025-08-25T12:29:46","guid":{"rendered":"https:\/\/staging.facilita.uappi.com.br\/configurando-o-google-analytics-e-o-gtm-na-uappi\/"},"modified":"2026-03-23T17:24:06","modified_gmt":"2026-03-23T20:24:06","slug":"configurando-o-google-analytics-e-o-gtm-na-uappi","status":"publish","type":"post","link":"https:\/\/helpcenter.uappi.com.br\/en\/configurando-o-google-analytics-e-o-gtm-na-uappi\/","title":{"rendered":"Configurando o Google Analytics e o GTM na Uappi"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Para que serve o Google Analytics?<\/h2>\n\n\n\n<p>Com o <strong>Google Analytics,<\/strong> conseguimos medir e monitorar o desempenho da sua loja virtual. Oferecida gratuitamente pela <strong>Google<\/strong>, a ferramenta permite mensurar o n\u00famero de visitantes do site, dizer de onde eles vieram, al\u00e9m de te mostrar valores de vendas e outras centenas de relat\u00f3rios.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como configurar?<\/h3>\n\n\n\n<p>Antes de come\u00e7ar a utilizar os recursos da ferramenta, \u00e9 preciso&nbsp;configurar o Google Analytics. Veja abaixo o passo a passo:<\/p>\n\n\n\n<p>1. Acesse<a href=\"https:\/\/analytics.google.com\"> https:\/\/analytics.google.com<\/a> e digite seu login e senha, clique em<strong> \u201cCome\u00e7ar avalia\u00e7\u00e3o\u201d<\/strong>.<\/p>\n\n\n\n<p>2. Defina um nome para a sua conta e em seguida clique em \u201c<strong>Pr\u00f3ximo\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"916\" src=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1-1024x916.webp\" alt=\"\" class=\"wp-image-5617\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1-1024x916.webp 1024w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1-300x268.webp 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1-768x687.webp 768w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1-13x12.webp 13w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-1-1-1.webp 1276w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. Escolha um nome para a propriedade da sua conta, exemplo: loja virtual, blog, ajuda. Em seguida, selecione o <strong>pa\u00eds, fuso hor\u00e1rio <\/strong>e<strong> moeda<\/strong> da sua loja virtual.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/AWyfXk9kcGH7FAHnmmiABJaEnIJCBuUZBnBbPHZf1l6vMZ3yappuejg9bQtfQzTWq_LY6iFco1HCfkbjRL-hZ-ZAYjNgyVVVZlVJuiacsTXly4IQAgIW7lCFHg2bSVuV5-BmtxEjlQVQA0AzNGO_i2y0ApuMlTfYETfxi43WAuHdH_dvyRuag5Ue\" alt=\"\"\/><\/figure>\n\n\n\n<p>4. Selecione a op\u00e7\u00e3o <strong>\u201cCriar uma propriedade do Universal Analytics\u201d, <\/strong>em seguida escolha a op\u00e7\u00e3o <strong>\u201cCriar apenas uma propriedade do Universal Analytics&#8221; <\/strong>e clique em<strong> \u201cPr\u00f3xima\u201d.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/MZp4_E51sIVIsiF14PT-1mbgISAqgp2YVIDjusDnuW6RxFXlDRbZlk93Lf8suFtRZozH86Lc4qJWZq9IJvQWTVVPMrIose4rtk2MdMrPkRJFA7jqlyN9vfLbc3NKZN7Y3IgVm5Iip6KPoVJ1smLjPpOKsPEa0AwiOP4g9xO_939kJvsjokI6eL-H\" alt=\"\"\/><\/figure>\n\n\n\n<p>5. Defina o <strong>setor<\/strong>, <strong>tamanho da sua empresa <\/strong>e<strong> objetivos com o Google Analytics Universal<\/strong> e em seguida d\u00ea o <strong>aceite nos termos de servi\u00e7os do Google<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/jd97ijPopbO4b8sCZCmnJMWsbR2EAhcjNrYNjHbDO9egM_U2wSrCZWZcpqBohr5PYf9MArdXMrqpqwVTYPA-TYimYA8WJhqa7clYJrhNYkZXvJ8HG_0pv3d9LNuOCXN4pCxAaAsZ7Rk9CGXre1ys72JwCpp8WQKU0HVeiLYz3rI9-vRZZecKGb96\" alt=\"\"\/><\/figure>\n\n\n\n<p>6. Copie o ID gerado pelo Google Analytics, <strong>v\u00e1 em \u201cConfigura\u00e7\u00f5es\u201d em sua plataforma Uappi, <\/strong>procure por <strong>\u201cGoogle Analytics\u201d <\/strong>na barra de pesquisa ou fa\u00e7a o caminho: <strong>\u201cConfigura\u00e7\u00f5es\u201d &gt; \u201cGoogle\u201d &gt; \u201cGoogle Analytics e GTM\u201d<\/strong>. Cole o ID no espa\u00e7o referente ao Google Analytics, ele ser\u00e1 parecido com este \u201c<strong>UA-xxxxxxxxx-1<\/strong>&#8220;.<strong> <\/strong>Clique em \u201cSalvar\u201d e pronto.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copiando o ID no GA:<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon-1024x544.webp\" alt=\"\" class=\"wp-image-5609\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon-1024x544.webp 1024w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon-300x159.webp 300w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon-768x408.webp 768w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon-18x10.webp 18w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed_11zon.webp 1224w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Importante<\/strong>: recomendamos que acesse \u201cPropriedades\u201d &gt; \u201cReten\u00e7\u00e3o de dados\u201d e defina o campo para 14 meses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ldHkjB6AkT5iUfiHl0NdmC-tBGCuqFr50vLg-zk9eLv8ya5ST755_8Q_4WZgMGlh4diol0gLXHkmSv0xzLjxtNqvImwBYJK2x6Bo22h5LHofQOYGtAEytMkT5AeXUR2yJwnD45la7OctjRbhdU6yvXAaDlqs6nhZbEhlN1xuwUVeXy-cU23ic0ng\" alt=\"\"\/><\/figure>\n\n\n\n<p>7. Em \u201cVista\u201d, v\u00e1 em \u201c<strong>Configura\u00e7\u00f5es de e-commerce\u201d:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/fWcyI16l1vmw_Cn5DEYEXtWh8HJ22Es7yNw_uDO_ByWfWCRGMCelKLXfCEAzrkeNWxWXZAfZmJZbqkKY4Jb3rAV9_SVtp1hmx_ySToSGm34Uv2edzvsuIHV_WOev5ro8ohrEQqrwFDFso9bNYQ4QYjSsIR2vEFUJQf9pGlDUleQNl_XcYDPaVguV\" alt=\"\"\/><\/figure>\n\n\n\n<p>7.1 Ative a chave \u201c<strong>Ativar e-commerce\u201d<\/strong> e clique em \u201c<strong>Salvar\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/MSN1M_x0q1g2vziatpu4D2BmZnHdcgY16d_gBE6I_IPvJAbvylEnC-Zryg9hfcU1rSmkpeNS-geXYy20BKjKEIhmwqYLHlMOFhHoThtHix1DiCwEwPu8eN3UH7yj3S41W3A4oOyPigAhlngKoq-zNNBM5B7GvKYveL29rtEa8x0ErRfIcrw8Owpl\" alt=\"\"\/><\/figure>\n\n\n\n<p>8. Em \u201cVista da propriedade&#8221;, clique em \u201c<strong>Configura\u00e7\u00f5es da Vista da propriedade\u201d<\/strong> e em seguida ative a chave \u201c<strong>Acompanhamento da pesquisa no site\u201d<\/strong>, insira o par\u00e2metro <strong>busca<\/strong> no campo e clique em \u201c<strong>salvar\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"994\" height=\"1024\" src=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-994x1024.webp\" alt=\"\" class=\"wp-image-5613\" srcset=\"https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-994x1024.webp 994w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-291x300.webp 291w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-768x791.webp 768w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed-12x12.webp 12w, https:\/\/helpcenter.uappi.com.br\/wp-content\/uploads\/2025\/08\/unnamed.webp 1272w\" sizes=\"auto, (max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<p>*Caso as informa\u00e7\u00f5es n\u00e3o apare\u00e7am instantaneamente no menu \u201cMeu painel\u201d, espere 20 minutos. Isso ocorre por conta do tempo de cache.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Tag Manager<\/h2>\n\n\n\n<p>O Google Tag Manager \u00e9 um poderoso gerenciador de tags gratuito do Google. Com ele, \u00e9 poss\u00edvel inserir diversas tags de terceiros dentro do seu site, sem a necessidade de um programador.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como configurar?<\/h3>\n\n\n\n<p>1. Acesse <a href=\"https:\/\/tagmanager.google.com\/\">https:\/\/tagmanager.google.com\/<\/a> e digite seu login e senha.<\/p>\n\n\n\n<p>2. Clique em \u201cCriar conta\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/I8NqacOdtz0PVkbhUHgF3I7dfvNRx6_JLun27W3RioaaQtnXd7aEExpawYWSpUeQqbY-dy8UFhcOFyBkbpt2ajnr2LwzDbwvlO8PqciHic5RUcJDJgl5GDPT416EF8xUU7Tfn5a_bhnj_JXk_peeqVQlcGDqvHLsgd5iTzdk4XFawbj-eAPoLqIw\" alt=\"\"\/><\/figure>\n\n\n\n<p>3. Preencha os campos com o nome da conta, nome do cont\u00eainer e escolha o tipo web. Em seguida, clique em \u201cCriar\u201d e d\u00ea o aceite nos termos de servi\u00e7os do Google.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/eYD8FSZfaI8DEKBgxRQ7htrinExsNkkg3_vOJqpSP0vWfrHYNMZgnhgDr0r-_JJZ-Lw6zy2uGRdSdVyoz3s4vjD7fEErlqXmv4ZGQAFYHlH9f9iXDZlDrt1T59uo2uSO38rVOkLY5U3iTdh7XqY3JY8oYSJsqG2yA0Wp6mvcNBX5cTnWINHMiIz9\" alt=\"\"\/><\/figure>\n\n\n\n<p>4. Copie o ID \u201cGTM-xxxxxx\u201d que aparecer\u00e1, como na tela abaixo, <strong>v\u00e1 em \u201cConfigura\u00e7\u00f5es\u201d em sua plataforma Uappi, <\/strong>procure por <strong>\u201cGTM\u201d <\/strong>na barra de pesquisa ou fa\u00e7a o caminho: <strong>&nbsp;\u201cConfigura\u00e7\u00f5es\u201d &gt; \u201cGoogle\u201d &gt; \u201cGoogle Analytics e GTM\u201d<\/strong>. Cole o ID, clique em \u201cSalvar\u201d e pronto! Seu GTM j\u00e1 est\u00e1 configurado.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Copiando o ID no GTM:<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/8Q9d9k_ThuxmCl7jd95XvwXU4hLFcHwaVtGLJIofEIBi1omz6hsfxw03zdyLAQm1i4uaVghTDB12wDvgoPS-ehPGaPO19EFwQdKkXGR-AwsCf1DJBFq2MvZ9okrjj34i-XbWVsFfK5iYbnvkkjTKzJHgJXpVZkoFdawkg-bK73ibQkRRP6iEMUA8\" alt=\"\"\/><\/figure>\n\n\n\n<p>Para ver mais conte\u00fados sobre a plataforma da Uappi, acesse nossa base de conhecimento na<strong> <\/strong><a href=\"http:\/\/facilita.uappi.com.br\"><strong>central de ajuda<\/strong><\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Para que serve o Google Analytics? Com o Google Analytics, conseguimos medir e monitorar o desempenho da sua loja virtual. Oferecida gratuitamente pela Google, a ferramenta permite mensurar o n\u00famero de visitantes do site, dizer de onde eles vieram, al\u00e9m de te mostrar valores de vendas e outras centenas de relat\u00f3rios.&nbsp; Como configurar? Antes de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,24],"tags":[14,67,68,69],"modelo-negocio":[2,4,3,360],"plataforma":[361,5],"class_list":["post-3126","post","type-post","status-publish","format-standard","hentry","category-configuracao","category-integracoes","tag-google","tag-google-analytics","tag-gtm","tag-tag-manager","modelo-negocio-b2b","modelo-negocio-b2b2c","modelo-negocio-b2c","modelo-negocio-todos","plataforma-todos","plataforma-uappi-v2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Configurando o Google Analytics e o GTM na Uappi &#8211; Uappi Helpcenter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/helpcenter.uappi.com.br\/en\/configurando-o-google-analytics-e-o-gtm-na-uappi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Configurando o Google Analytics e o GTM na Uappi &#8211; Uappi Helpcenter\" \/>\n<meta property=\"og:description\" content=\"Para que serve o Google Analytics? 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